“It’s about time junk food and drink companies like Coca-Cola live up to their corporate social This campaign only makes parents’ attempts to protect their kidsįrom unhealthy marketing harder than ever before,” Ms Pryor said. “The truck is essentially a giant mobile billboard plugging Coke products. Homeless man, only to later realise the homeless man is Santa himself.Īlice Pryor, Campaign Manager at Parents’ Voice, said the Christmas truck is the worst gift Coca-Cola The ad shows him handing out a bottle of Coke to a To coincide with the tour, Coca-Cola will roll out a digital advertisement which features a teenageīoy learning about the joys of Christmas giving. In partnership with the Salvation Army, the truck will be giving away its products to people who visit any of the seven selected cities across the country. This month Coca-Cola began its ‘It Feels Good to Give’ Australian truck tour. The 19 leading health and community organisations behind Rethink Sugary Drink are calling on Coca Cola to put an end to its Christmas truck tour a shameless ploy to leverage Christmas joy for the purpose of marketing their sugary drinks to children and families putting profits above Australians’ health.
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