If your GA property has been set up to track traffic across multiple subdomains then you should add your own domain name to the referral exclusion list. Impact of referral exclusion list on cross sub-domain traffic That way, cross-domain traffic can inflate the total session count in your reporting view. In that case, every time a user navigates from one of your websites to another, a new GA session would be triggered. Let us suppose your GA property has been set up to track traffic across So you should add the domain the referral exclusion list of the GA property meant for Similarly, add the domain the referral exclusion list of the GA property meant for Let us suppose you decided not to add your websites to the referral exclusion list. If your GA property has been set up to track traffic across multiple primary domains then you should add all your primary domains to the referral exclusion list. Impact of referral exclusion list on cross-domain traffic So for up to 6 months from the last visit, the last non-direct click continues to get all the credit for the second GA session. ![]() This is because the default campaign timeout is set to 6 months. The last non-direct click, in this case, is Had the user directly returned to the website six months from the last visit, the second GA session on be attributed to direct traffic. Now, the second GA session on still be attributed to of the direct traffic.īy default, Google Analytics uses the last non-direct click attribution model which assigns all the credit for a session to the last non-direct click. Now let us suppose the same user visited but this time directly via a bookmark and within six months of the last visit. Now the GA session on be attributed to You then added the referral exclusion list. ![]() Suppose your GA property has been set up to track traffic across and Suppose a user arrives on the website added to the referral exclusion list. Why do you sometimes see the traffic from excluded domains? Note (2): Referral exclusion does not work retroactively. Note (1): Referral exclusion list feature won’t work, if you are using classic Google Analytics (ga.js) Now, if you do not want the new GA session to be triggered for the user navigates back to you need to add the domain the referral exclusion list of the GA view meant for If you see such an alert for your website (in our case then your referral exclusion list is most likely not working. When the user navigates back to existing GA session with continue, but a new GA session with start. However, his existing GA session with continue, and a new GA session with start. ![]()
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